Comic Book / Comics

Are Comic Book Stores Dying?

In recent years, there has been a growing concern among comic book enthusiasts about the survival of their favorite brick-and-mortar stores. With the rise of digital media and online shopping, many people are questioning whether comic book stores are becoming obsolete. In this article, we will explore the current state of comic book stores and try to answer the question – Are comic book stores dying

The Rise of Digital Media

One of the biggest challenges faced by comic book stores is the increasing popularity of digital media. With the advent of smartphones, tablets, and e-readers, people no longer need to visit a physical store to get their hands on their favorite comics. They can simply download them from online platforms like Comixology or Kindle.

This shift towards digital media has had a significant impact on comic book sales. According to ICv2’s analysis, digital sales accounted for 11% of all comics sales in 2019. While this may not seem like a huge number, it is still a significant portion of the market.

Online Shopping

Another challenge faced by comic book stores is the increasing popularity of online shopping. Websites like Amazon offer a vast selection of comics at competitive prices, making it difficult for small businesses to compete.

This has led many brick-and-mortar stores to embrace online sales as well. However, even with an online presence, they still face stiff competition from larger retailers who can offer lower prices due to economies of scale.

The Future

Despite these challenges, many experts believe that comic book stores are not dying but simply evolving. While digital media and online shopping may pose a threat to traditional brick-and-mortar stores, they also present new opportunities.

For example, some stores have started offering subscription services that allow customers to receive new issues delivered straight to their doorstep. Others have started hosting events and workshops that bring together comic book enthusiasts and creators.


In conclusion, while the rise of digital media and online shopping has certainly had an impact on comic book stores, it is not necessarily a death sentence. Many stores are adapting to the changing landscape by embracing new technologies and finding new ways to engage with their customers.

Ultimately, whether comic book stores survive or not will depend on their ability to adapt and evolve in the face of these challenges. But for now, it seems that there is still a place for traditional brick-and-mortar stores in the world of comics.